The Saint John Hotel Association is a member-driven association, representing 11 members and 1156 guest rooms in the Saint John area. The Association was established in 2007 to implement the voluntary legislation to collect a 3% Destination Marketing Fee (DMF) and be a catalyst in the formation of the public-private Destination Marketing Organization (DMO). The Association is a recognized leader in Saint John’s $250-million tourism industry.


The Saint John Hotel Association is the voice for the hotel, motel and bed & breakfast industry in Saint John. We believe tourism is critical to the success of our community and that a healthy tourism sector results in a proud, vibrant community for everyone. Our mandate is to grow tourism revenue for Saint John and the province as a whole.


Our priorities include:

  • Working to engage the community and build excitement about the value of tourism
  • Contributing to the growth of the tourism sector, as part of the True Growth 2.0 economic development planning process.
  • Growing tourism revenue in Saint John and the province overall.

We’d love to hear from you.

Danielle Timmons
Saint John Hotel Association

Members & Governance

We are guided by our members, values and priorities.

Read more about member information and the structure of the association here.

Considering a visit to Saint john?

From whale-watching on the Bay of Fundy, to fine dining and shopping, check out Discover Saint John’s website for all the information you need to plan your trip.